perfume for good™
Pure. Ethical. Sustainable. Always.
At Analu, we believe that what we leave out is just as important as what we leave in. Our promise? Fragrances crafted with 100% natural, plant-based, ethically sourced ingredients—no synthetics, no shortcuts. Just nature’s beauty, bottled with intention.
Pure Ingredients
We know many of us feel sensitive to everyday synthetic scents, so we created something truly different. Every ingredient in our perfumes and aromabutters comes straight from nature—pure essential oils, natural absolutes, CO₂ extracts, and natural isolates that meet the international ISO 9235 standard. Our scents are vegan, cruelty-free, and made without phthalates, petrochemicals, artificial colors, synthetics, or preservatives.
Ethical Sourcing
It matters to you—and us—where our ingredients come from. We work exclusively with partners who value transparency, fair trade, and sustainable harvesting. In fact, some botanicals are grown right on our own Wholly Rooted Farm, a proud United Plant Savers Botanical Sanctuary committed to biodiversity and regenerative agriculture.
Sustainable by Design
Doing good for people means doing good for the planet. Our refillable travel bottles, reusable packaging, and eco-friendly shipping materials all reflect our mission to reduce waste and shrink our footprint. Our packaging is designed to be repurposed—whether it becomes a travel case, a carryall, or a home for your favorite scents. And yes, our products are made in a solar-powered space.
Standards We Follow
Your safety is paramount. That’s why we formulate our perfumes according to IFRA (International Fragrance Association) guidelines, ensuring a natural and safe scent experience.
Giving Back
Perfume for Good isn’t just a tagline—it’s our mission. We donate 10% of our profits to support communities in need, from aromatherapy outreach and mental health resources to health justice initiatives. We’re especially proud to back LGBTQIA2+ organizations and programs dedicated to community care and emotional wellness.
Analu is more than just perfume. It’s our heartfelt promise to support your body, your mind, your community, and our planet.
Perfume for Good.
At Analu, we believe that what we leave out is just as important as what we leave in. Our promise? Fragrances crafted with 100% natural, plant-based, ethically sourced ingredients—no synthetics, no shortcuts. Just nature’s beauty, bottled with intention.
Pure Ingredients
We know many of us feel sensitive to everyday synthetic scents, so we created something truly different. Every ingredient in our perfumes and aromabutters comes straight from nature—pure essential oils, natural absolutes, CO₂ extracts, and natural isolates that meet the international ISO 9235 standard. Our scents are vegan, cruelty-free, and made without phthalates, petrochemicals, artificial colors, synthetics, or preservatives.
Ethical Sourcing
It matters to you—and us—where our ingredients come from. We work exclusively with partners who value transparency, fair trade, and sustainable harvesting. In fact, some botanicals are grown right on our own Wholly Rooted Farm, a proud United Plant Savers Botanical Sanctuary committed to biodiversity and regenerative agriculture.
Sustainable by Design
Doing good for people means doing good for the planet. Our refillable travel bottles, reusable packaging, and eco-friendly shipping materials all reflect our mission to reduce waste and shrink our footprint. Our packaging is designed to be repurposed—whether it becomes a travel case, a carryall, or a home for your favorite scents. And yes, our products are made in a solar-powered space.
Standards We Follow
Your safety is paramount. That’s why we formulate our perfumes according to IFRA (International Fragrance Association) guidelines, ensuring a natural and safe scent experience.
Giving Back
Perfume for Good isn’t just a tagline—it’s our mission. We donate 10% of our profits to support communities in need, from aromatherapy outreach and mental health resources to health justice initiatives. We’re especially proud to back LGBTQIA2+ organizations and programs dedicated to community care and emotional wellness.
Analu is more than just perfume. It’s our heartfelt promise to support your body, your mind, your community, and our planet.
Perfume for Good.
