ANALU
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Analu Perfume: Where Botanical Beauty Meets Mental Wellness
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Launching July 2025 | Perfume for Good™
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Contact:
Denise Cusack – Co-Founder
📧 [email protected] | 📞 608-620-1830
Amy Fabrikant – Co-Founder
📧 [email protected] | 📞 347-746-6656
🌐 https://analuperfume.com

This July, a new fragrance brand is blooming—rooted in intention, wellness, and wild botanicals. Analu Perfume is a 100% natural, artisan-crafted line of perfumes, scent balms, and custom aromatherapy jewelry. Founded by herbalists and certified aromatherapists Denise Cusack (Wisconsin) and Amy Fabrikant (New York), Analu is built around the idea that scent is more than style--it’s self-care, ritual, and connection.

Analu’s mission is clear: Perfume for Good™. Every product is made without synthetics, phthalates, or parabens—just ethically sourced essential oils, absolutes, resins, and plant extracts that support both mind and body.

The Launch CollectionThe PerfumesEach perfume blends aromatherapy and natural perfumery for emotional impact and sensory pleasure:
  • EIR – Calm & Centering: Lavender, chamomile, sweet orange, rose. Soft and peaceful.
  • FYR – Confidence & Boldness: Ginger, cinnamon, vanilla, tuberose. Bold and empowered.
  • SHA – Uplifting & Energizing: Bergamot, citrus, magnolia, spruce. Bright and joyful.
  • ORA – Focus & Clarity: Spruce, rosemary, grapefruit, coffee. Crisp and alert.


Aromabutters™Lush, botanical scent balms that work solo or layered with perfume to extend wear and emotional benefit:
  • MOSS – Grounding forest and stone
  • FLORA – Wild tropical floral
  • EMBER – Leather and campfire smoke
  • SEA – Salted breeze and ocean mist
  • GROVE – Sunlit citrus peel
  • HIVE – Vanilla, honey, golden warmth
  • GRASS – Prairie breeze and wildflowers
  • RESIN – Spice and sacred incense


Breathform™ – Wearable Wellness. Designed for Breath.Analu’s signature aromatherapy jewelry, Breathform™, is a fresh take on the inhaler necklace—designed from scratch by Denise and Amy when they couldn’t find anything that met their standards. Each piece is cast from an original wax carving and handcrafted in the USA.

With a hidden scent wick chamber, Breathform™ allows wearers to carry their favorite Analu aroma wherever they go. Simply lift the pendant to the nose when you need a moment of calm or focus. Ideal for sensitive skin or scent-free environments, it's beautiful, discreet, and functional.

Available in three brass finishes (Earth, Shadow, Light) and paired with your choice of vegan leather or chiffon ribbon strap, Breathform™ is gender-neutral, elevated jewelry—designed to last.

Beyond the BottleAnalu isn’t just a product—it’s a community. Customers are invited into a free wellness space offering curated playlists, scent rituals, guided meditations, expert-led workshops, and special events.

Where to Find AnaluShop the full line exclusively at analuperfume.com, or visit one of the fall pop-ups in Wisconsin, Illinois, and New York starting later this year.

About the FoundersDenise Cusack and Amy Fabrikant are clinical herbalists and certified aromatherapists with deep roots in natural wellness, trauma-informed care, and community-based healing. With decades of combined experience, they created Analu Perfume to reconnect scent with purpose—bridging beauty, wellness, and botanical tradition.

Samples, interviews, and hi-res images available upon request.
Contact Denise or Amy to schedule features, request product samples, or receive our full media kit. Looking forward to connecting with you!
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Contact:
Denise Cusack – Co-Founder
📧 [email protected] | 📞 608-620-1830

Amy Fabrikant – Co-Founder
📧 [email protected] | 📞 347-746-6656
​

🌐 https://analuperfume.com
Analu Perfume is a Wisconsin & New York based natural perfume company, creating hand-crafted perfume in small batches using only 100% natural and sustainably sourced ingredients. 

Cruelty-Free • Vegan • Small-Batch • Hand-Crafted • 100% Natural • No Synthetics • No Artificial Fragrance • No Phthalates •  Made in the USA • Woman Owned Business
©2025 Analu, LLC Perfume For Good™
  • Home
  • About Us
    • About Amy
    • About Denise
    • Perfume For Good
  • What is Analu
    • Our 4 Core Perfumes
    • Aromabutter™
    • Breathform™
    • Layering Guide
  • Community
  • MEDIA
    • Stockists
  • Contact