​What Does “Natural” Really Mean?

In a world filled with “Wellness” and “Beauty” buzzwords with confusing labels, “natural” is
one of the most misunderstood.

Many companies use the word natural to suggest purity or safety—but look closer, and you’ll
often find synthetic chemicals, hidden preservatives, and artificial fragrance blends hiding
behind the label. Just because it says natural doesn’t mean it honors your body, your breath, or
the Earth.

At Analu, we hold a higher standard.

What “Natural” Means to Us
To Analu Perfume, natural means that every ingredient in our perfumes and AromabuttersTM
fixatives comes from plants, not petrochemicals. It means 100% transparency and
accountability in working with nature's rhythms.
​
We use only:
• 100% Essential oils, CO2 extracts, and absolutes
• Cold-pressed plant oils and butters
• Natural preservatives, like vitamin E and rosemary extract
• Ingredients that are safe for your body and for the Earth
• Organic cane alcohol for our eau de parfum

No synthetic fragrance oils. Parabens free. Phthalates free. No greenwashing.

Why Analu is the best 100% Natural Fragrance Perfume and 100% all natural aromabutter™ 
Your skin is your largest organ. Your breath is your connection to life. What you put on your
body and inhale into your lungs affects your mind, mood, hormones, and overall well-being.
We make more than just scent— Analu Perfumes are a determination to prioritize self-care for
emotional support and nervous system care.

Amy and Denise spent 2 years designing Analu perfumes using only 100% Essential oils blended with intention. Analu Perfumes are handcrafted in small batches and made with only the finest 100% plant-based ingredients, they are truly non-toxic, cruelty-free, and earth-honoring.

Choosing real 100%natural products isn’t a trend, It’s a commitment to sustainable wellness.
In a world of synthetic imitations, choosing Nontoxic, real natural is an act of real conscious
living—for your body, your home, and our planet.

When you wear Analu, you’re not just choosing a perfume. You’re choosing to do good.