who  is analu?

Analu Perfume is Denise Cusack in Deerfield, WI,  and Amy Fabrikant in New York City. 

What does the word analu mean?

Analu is an Irish word (Análú) that means breathing or respiration. When you breathe in our natural perfume and feel the aromatherapeutic impact and how it makes you feel - pure science and magic. The word is perfectly aligned for us.

our story

Amy + Denise first connected through Herbalists Without Borders and soon transformed friendship into a purpose-driven partnership. United by their love for plants, wellness, and community, they showed up every week for two years—dreaming, blending, and building something epic.

Coming together.

Amy and Denise followed their hearts to create Analu—a natural perfume brand built on healing, connection, and a deep love for the Earth. Every scent embodies a unique vibe: plant-powered, mental wellness-focused, Earth-honoring, and community-driven.

Analu isn’t just perfume; it’s purpose. It’s Perfume for Good.

more about amy

more about denise