who  is analu?

Analu Perfume is Denise Cusack in Deerfield, WI,  and Amy Fabrikant in New York City. 

our story

Denise and Amy create the one-of-a-kind 100% natural perfumes of Analu. Their journey began through mission-driven volunteer work with Herbalist Without Borders, where a blossoming friendship turned into a thriving partnership.

More than just herbalism and aromatherapy enthusiasts, they've bonded over a shared passion for understanding gender identities, promoting mental wellness, and opening doors for community engagement. Over two years of weekly brainstorming sessions, they discovered the perfect rhythm to bring their vision to life: Analu. Perfume for Good.™

Fun facts about Amy and Denise:
They both love: Blackwing pencils, big tabby cats, dogs with attitude, freshly baked sourdough bread, autumn colors, fresh ginger and vanilla essential oils, exploring new places, spices from the Diaspora Co., and supporting our LGBTQ families.

Coming Together

Amy and Denise let their hearts guide them as they create Analu—a perfume that connects deeply with nature and community. Rooted in years of holistic health work and a love for plant conservation, every scent is a piece of their journey. Their passion for sustainable beauty and earth-based wellness shines through, reminding us that nature heals. With each blend, Analu captures not just a fragrance, but a commitment to mental wellness, environmental care, and genuine human connection.

more about amy

more about denise